Taxi Ballad is a movie about a Lebanese Taxi Driver and stories of his past, his present and the future. The Poster was designed to reflect the light Comic Genre of the film, while superimposing the child and the adult versions of the hero sharing the taxi cab - a truthful moment that showcases his deep psyche while almost erasing time. The movie was launched with TV, Outdoor, and Print Campaigns as well as an Avant Premiere Event where giveaways were distributed. The invite of the Avant Premiere was designed to mimic the Lebanese parking tickets designs hence creating a huge buzz amongst invitees and driving more footfall to the Premiere.
Published on: FEB 2012
Tags: parking ticket, lebanon, chaos, taxis, movies, lebanese cinema, movie marketing